Designing with users, not just for them.

Designing with users, not just for them.

Freshly graduated with a passion for UX/UI design, driven by research, empathy, and thoughtful problem solving. My journey from India to the UK reshaped how I think about design.
I’ve grown passionate about using design to question systems, expose bias, and humanise complex ideas. I’m passionate about creating clear, meaningful, and inclusive digital experiences through user-centered design, testing, and continuous learning.

Freshly graduated with a passion for UX/UI design, driven by research, empathy, and thoughtful problem solving. My journey from India to the UK reshaped how I think about design.
I’ve grown passionate about using design to question systems, expose bias, and humanise complex ideas. I’m passionate about creating clear, meaningful, and inclusive digital experiences through user-centered design, testing, and continuous learning.

Education

  • M.A. in User Experience Design,University for the Creative Arts (UCA), Farnham, UK (2024 – 2025)

  • Graduated with Merit

  • Capstone Project: "SecondLife – A Storytelling Platform for Sustainable Fashion”
    Developed an interactive UX experience that explores the environmental, emotional, and social value of second-hand clothing. The project focuses on how storytelling, transparency, and material traceability can shift public perception of used garments and promote sustainable behavior.

    • Designed a QR-coded tagging system revealing each garment’s fibre origin, production journey, and environmental impact.

    • Built an interactive web experience to narrate garment stories.

    • Created prototypes using Figma, Framer, and Webflow.

    • Aimed to challenge cultural stigmas around second-hand clothing and reframe secondhand fashion as meaningful and emotionally durable.

    Relevant Coursework: Interaction Design, Human-Centered Research, Digital Storytelling, Sustainable Design, Design Systems & Prototyping

Experience

Freelance UX/UI Designer
Remote | January 2023 – Present

Project: FLORA – Plant Shopping & Care App
Designed and developed a mobile platform for plant enthusiasts, bridging the gap between purchase and plant care through a seamless, user-centered experience.

  • Problem: Many novice gardeners struggle to find, identify, and care for plants, leading to poor user retention and dissatisfaction.

  • Solution: Created FLORA, a digital ecosystem that simplifies plant discovery, purchasing, and maintenance.

  • Designed a mobile app interface enabling users to scan plants for instant identification and care information.

  • Integrated AI assistance to answer user queries and provide personalized plant-care advice.

  • Curated educational video content within the app to guide beginners and sustain engagement.

  • Conducted user research and usability testing to validate user flows and improve onboarding and learning curves.

  • Built high-fidelity interactive prototypes using Figma and Framer, focusing on intuitive navigation and visual clarity.

Tools: Figma, Framer, Adobe Illustrator.

Skills


  • Figma, Adobe Creative Suite, Webflow, Spline, Readymag, Framer Motion

  • User research, journey mapping, and usability testing

  • Wireframing, prototyping, and responsive UI design

  • Motion design and interactive storytelling

  • No-code web design and CMS integration (Webflow, Airtable)

  • Strong problem-solving, collaboration, and attention to detail

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Projects

  • Graduation Project: Second Life — Sustainable Fashion Storytelling Platform
    • Developed an interactive website exploring emotional and sustainable connections with secondhand clothing.
    • Combined storytelling, UX design, and environmental awareness to highlight garment lifecycles and material impact.
    • Conducted user research and usability testing to refine engagement and accessibility.
    Tools: Webflow, Figma, Illustrator, Readymag, Photoshop

  • Redesign Project: Human Rights Space — Marks Memorial Library, UK
    • Collaborated with a team to redesign the library’s website and develop a new visual identity.
    • Focused on creating an inclusive “Human Rights Space” welcoming diverse communities.
    • Designed a logo using cutouts from historical posters to symbolize unity and shared heritage.
    Tools: Figma, Illustrator, Web Design Principles, Framer, Webflow, Adobe

  • Flora — App for Plant Enthusiasts
    • Designed a mobile app for plant lovers to share care tips, track growth, and connect with a community of enthusiasts.
    • Focused on calm, intuitive UI design to enhance user interaction and enjoyment.
    • Conducted competitor analysis and usability testing to improve design flow and engagement.
    Tools: Figma, Illustrator, Photoshop

  • The Function of a Cassette — 3D Cassette Website
    • Created an interactive 3D web experience inspired by personal memories of cassette tapes.
    • Modeled a digital cassette in Blender and built the immersive website using Webflow and Spline.
    • Explored the cassette as a vessel of memory and cultural storytelling across generations.
    Tools: Blender, Webflow, Spline, After Effects

  • Pawmate — Pet Care & Appointment App
    • Designed a user-friendly mobile app for pet owners to manage appointments and health records.
    • Focused on approachable UI/UX to simplify pet care management and service access.
    • Conducted research and prototyping to improve usability and clarity.
    Tools: Figma, Illustrator, XD

Skills & Interests

● Technologies: Figma; Adobe Creative Suite (Photoshop, Illustrator, After Effects); Webflow; Framer; Spline; Readymag

● Hard Skills: UX/UI Design; Wireframing; Prototyping; User Testing; Interaction Design; Information Architecture; Design Systems; No-Code Web Design; Visual Design; Usability Analysis, Logo & Icons

● Soft Skills: Empathy; User Research; Problem Solving; Collaboration; Communication; Adaptability; Critical Thinking; Cultural Awareness; Time Management; Attention to Detail

● Interests: Boxing (joined classes), Traveling, Hiking, Reading, Planning, Baking

Your story, my design, let’s make it stand out.

Let’s talk projects, collaborations, or anything design!

Your story, my design, let’s make it stand out.

Let’s talk projects, collaborations, or anything design!

Your story, my design, let’s make it stand out.

Let’s talk projects, collaborations, or anything design!

Copyright 2025 by Veena Verma

Copyright 2025 by Veena Verma

Copyright 2025 by Veena Verma

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