Projects
SecondLife.
Worn stories, reimagined.
background.
The idea for SecondLife began from something deeply personal. Growing up, I was surrounded by clothes that carried stories—hand-me-downs, thrift finds, and garments that felt lived in and loved. Over time, I noticed how quickly people dismissed secondhand clothing as old or undesirable, overlooking the craftsmanship, history, and emotions woven into each piece.
This inspired me to create SecondLife, my master’s major project—an interactive storytelling website that celebrates the hidden lives of thrifted garments. The front page features cutouts of my own secondhand clothes, arranged across a timeline that unfolds as the user scrolls. Each piece reveals its journey—where it came from, what it’s made of, and the memory it carries.
At its heart, SecondLife is about empathy and awareness. It invites people to rethink their relationship with fashion, encouraging the use of secondhand clothing as an act of sustainability, creativity, and care.
core problem.
In today’s fast fashion culture, clothes are often treated as disposable. Many people overlook the value of reusing or reimagining existing garments, leading to enormous textile waste and a loss of emotional connection with what we wear.
How might we encourage people to see secondhand clothing not as used, but as renewed—each piece carrying a story worth continuing?
my process.
I began the project by exploring my personal collection of thrifted clothes, photographing and digitally cutting them out to represent fragments of memory. Each cutout became part of an evolving visual timeline, mapping the life of these garments and their place in broader cultural and environmental contexts.
Through extensive research on sustainability, circular design, and emotional durability, I studied how stories can transform perception. I looked into artists and platforms such as Sonia Gomes, Bridget Harvey, and The Revival, whose work reconnects craft and emotion in sustainable fashion.
I then designed the interactive website using Webflow and Spline, combining physical imagery with digital storytelling. The scroll-based layout allows users to travel through time—unfolding narratives, facts about material impact, and emotional stories tied to each piece.
Throughout the process, I aimed to keep the experience both educational and emotive—balancing factual depth with aesthetic warmth. The website’s patchwork-inspired layout reflects the beauty of imperfection and the layered nature of memory.
outcome.
The final version of SecondLife resonated strongly with audiences, sparking meaningful conversations about clothing, value, and waste. Users described the website as immersive, personal, and reflective, appreciating how each garment told a unique story rather than existing as just another product.
By merging personal storytelling with digital interactivity, SecondLife redefined how sustainability can be communicated—through emotion, design, and experience. The project not only fulfilled my academic vision but also reaffirmed my belief that design can serve as a catalyst for empathy and conscious change.
Ultimately, SecondLife stands as a digital time capsule of worn memories—reminding us that secondhand doesn’t mean second best, and that every piece of clothing deserves its second life.
